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Fashion brands are also striving to have stronger relationships with suppliers, according to Andrew Martin, executive vice president of the Sustainable Apparel Coalition (SAC). The pandemic was a wake-up call for the sector, which faced a massive backlash from consumers following revelations that some brands had cancelled massive orders for clothing, leaving workers in poorer countries destitute.

“Companies that had better purchasing practices in place to start with, and a better contract, were the ones (that) came through the pandemic better, so there’s a recognition that that is more and more important,” he says